Cubias cautions in his piece Let's Get Rid of the Term 'White Privilege' that "white privilege" does indeed exist. However, the phrase itself is not catchy enough.
Liberals were smart to change "global warming" to "climate change." He explains, "consider the worst branding decision of all time: "global warming". As we all know, climate deniers just scoff and say, "Then why was it so cold this winter?" Such idiotic assertions are easier to dismiss with a new and improved term (i.e., "climate change")."
Thus, "white privilege" needs to end in favor of something more catchy.
"And that's why we need to drop the whole thing -- not the concept, mind you, which is crucial to our understanding of racial inequalities and American culture itself. We need to rebrand," he details.
"So let's begin the discussion in earnest," Cubias continues. "Let's make it a real goal to replace the needlessly confrontational term "white privilege." I'll get it started. How about "white advantage"? It's still racially loaded, but the idea of "advantage" is much easier to accept than "privilege.""